Since starting in advertising with STV Creative, I've written and directed dozens of ads. Here are just a few. |
Glasgow City Council -
Spaces for People Due to the pandemic, GCC made changes around the city to aid social distancing. How do you show those changes when filming is restrictive? In animation. My first animation, and a nice style to get across an important message. Also ran on outdoor marketing spaces. |
Creditfix - Don't Lose
Yourself to Debt In this campaign we focus on the emotional cost of debt, and how it can end up costing you who you really are. Received a Wee Nod for Best TV Craft at the Scottish Creative Nods 2020. Also nominated for Best TV Ad. |
Heriot-Watt University -
Be Future Made The client wanted to get more applicants for their courses, and I thought the best way to do this was by showing off their amazing resources. Got to film with lasers and fist bumping robots. Searches for Heriot-Watt increased by 600% in the first week of running. |
SPFL Supports Stonewall -
Chip Shop Awards A friend was doing a fundraiser to highlight homophobia in football and was looking for promotion. Unfortunately the kit sponsor logos made usage tricky, so we entered it in The Drum Chip Shop Awards, who care not for usage rights. Won a Chip for Best Ad Without a Headline 2019. |
We Buy Homes Scotland from Kenny MacKay on Vimeo. |
We Buy Homes Scotland -
Can Can Advertising in its purest form. Say something simple, repeatedly, in an eye catching way and ideally with a banging soundtrack. Handy when it's a new company with no assets. |
Western Toyota - Go Hybrid from Kenny MacKay on Vimeo. |
Western Toyota -
Go Hybrid A fun one to work on and different to most of what I made before. Approached it like a music video while still getting the offer across, and selling myself on hybrids in the process. |
Commercial Case Study - Tunnock's
Interview some existing clients to talk about how great advertising on STV is so others will advertise on STV. Enjoyed this one, I was like a kid in a... well... chocolate factory. |
Peter & Roughie Friday Football Show - Promos
A new football show is coming to STV, but the presenters aren't available to promote it. What do we do? We build the hype and make it the biggest story of the January Transfer Window. |
Art Windows & Doors - Reviews
The reviews for the windows from Art Windows & Doors are so good, they speak for themselves. Not pictured, the torrential rain nor the blue roll needed to keep the windows spotless. |
England vs Scotland -
Imagine (Did not run) Scotland were, surprisingly, going through a bad spell in the World Cup Qualifiers, and things weren't looking great as we headed to Wembley. This love letter to Scotland fans was to rouse the passions and get us dreaming of everything we'd achieve if we walked away victorious. (We lost 3-0.) |
Car Money - Ninja Warrior UK Sponsorship
Car Money (the car finance ninjas) leap over any obstacle for you. Still my favourite compliance note, "The ninja will have to put on his seatbelt after backflipping in through the sun roof." |
Allardyce Healthcare -
Don't Make a Drama When you're asked to raise awareness of a url called urinetrouble.co.uk it's time to have a bit of fun. Nominated for Best Ad Under 20" at the Scottish Creative Awards 2016. |