I've written and directed hundreds of ads for hundreds of clients. From initial idea generation to multimedia campaign execution, here are just a few. |
The Mobility Centre - RIDE from Kenny MacKay on Vimeo. |
The Mobility Centre - RIDE!
The risk The Mobility Centre took with their previous ad paid off big time. After a multi-year campaign, we went bigger and better for the final instalment. A customer once phoned to say that, no, they didn't want to buy anything, they just really loved the ad (though sales have also shot up). |
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Belhaven - Times Shared Are The Best
The real reason most of us go to the pub isn't for the beer (nice as it is), but for the people we go with. This ad looks at all the occasions we find ourselves at our local for, brought together by this iconic Scottish beer. Cheers. |
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Deaf Action - Dinner
A winner of the STV Diversity Fund, we researched the experience of how hard of hearing people experience the world around them to replicate that in the sound design. We also worked with a hard of hearing illustrator with a beautiful and distinct style. |
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Glasgow City Council - Recycling
After great work for other departments, GCC had a new challenge, to encourage people to recycling more. Info campaigns weren't cutting it, so we took a new approach, talking rubbish talking rubbish at viewers. Our characters appeared on TV, online, radio, the side of bin lorries and, a new one for me, as Council sponsored graffiti. |
The Mobility Centre - RISE! from Kenny MacKay on Vimeo. |
The Mobility Centre - RISE!
In a crowded market of showroom shot ads for mobility stores, the client wanted to stand out from the rest. To rise above them. So we created an out-of-this-world campaign. It wasn't all that skyrocketed, so did their sales. Nominated for The Drum Roses Best Low Budget. |
Glasgow City Council -
Spaces for People Due to the pandemic, GCC made changes around the city to aid social distancing. How do you show those changes when filming is restrictive? In animation. This multimedia campaign covered radio, digital, OOH and even a colouring in flyer for school kids. |
Creditfix - Don't Lose
Yourself to Debt In this campaign we focus on the emotional cost of debt, and how it can end up costing you who you really are. Received a Wee Nod for Best TV Craft at the Scottish Creative Nods 2020. Also nominated for Best TV Ad. |
Heriot-Watt University -
Be Future Made The client wanted to get more applicants for their courses, and the best way to do this was by showing off their amazing resources. Filming with lasers and fist bumping robots was a treat, and searches for Heriot-Watt increased by 600% in the first week of running. |
SPFL Supports Stonewall -
Chip Shop Awards A friend was doing a fundraiser to highlight homophobia in football and was looking for promotion. Unfortunately the kit sponsor logos made usage tricky, so we entered it in The Drum Chip Shop Awards, who care not for usage rights. Won a Chip for Best Ad Without a Headline 2019. |
Peter & Roughie Friday Football Show - Promos
A new football show is coming to STV, but the presenters aren't available to promote it. What do we do? We build the hype and make it the biggest story of the January Transfer Window, with coverage across TV, digital OOH and social media. |
England vs Scotland -
Imagine (Concept) Scotland were, surprisingly, going through a bad spell in the World Cup Qualifiers, and things weren't looking great as we headed to Wembley. This love letter to Scotland fans was to rouse the passions and get us dreaming of everything we'd achieve if we walked away victorious. (We lost 3-0.) |
Allardyce Healthcare -
Don't Make a Drama When you're asked to raise awareness of a url called urinetrouble.co.uk it's time to have fun. Web traffic increased 8-fold in a week, despite only running in Dundee. Nominated for Best Ad Under 20" at the Scottish Creative Awards 2016. |