I've written and directed hundreds of ads for hundreds of clients, in all kinds of sectors. Here are just a few. |
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Belhaven - Times Shared Are The Best
The real reason most of us go to the pub isn't for the beer (nice as it is), but for the people we go with. This ad looks at all the occasions we find ourselves at our local for, brought together by this iconic Scottish beer. Cheers. |
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Deaf Action - Dinner
A winner of the STV Diversity Fund, we researched the experience of how hard of hearing people experience the world around them to replicate that in the sound design. We also worked with a hard of hearing illustrator with a beautiful and distinct style. |
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The Mobility Centre - RISE! Return
The risk The Mobility Centre took with their previous ad paid off big time, so they came back to expand the campaign to more products. A customer once phoned to say that, no, they didn't want to buy anything, but they just really loved the ad (though sales have also shot up). |
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Glasgow City Council - Recycling
After great work for other departments, GCC had a new challenge, to encourage people to think about recycling more. Info campaigns just weren't cutting it, so a new approach, talking rubbish talking rubbish at viewers, to stick in the mind next time they toss something away. |
The Mobility Centre - RISE! from Kenny MacKay on Vimeo. |
The Mobility Centre - RISE!
In a crowded market of showroom shot ads for mobility stores, the client wanted to stand out from the rest. To rise above them. For people with mobility needs, this ad shows even everyday acts are out of this world. |
Glasgow City Council -
Spaces for People Due to the pandemic, GCC made changes around the city to aid social distancing. How do you show those changes when filming is restrictive? In animation. My first animation, and a nice style to get across an important message. Also ran on outdoor marketing spaces. |
Creditfix - Don't Lose
Yourself to Debt In this campaign we focus on the emotional cost of debt, and how it can end up costing you who you really are. Received a Wee Nod for Best TV Craft at the Scottish Creative Nods 2020. Also nominated for Best TV Ad. |
Heriot-Watt University -
Be Future Made The client wanted to get more applicants for their courses, and I thought the best way to do this was by showing off their amazing resources. Got to film with lasers and fist bumping robots. Searches for Heriot-Watt increased by 600% in the first week of running. |
SPFL Supports Stonewall -
Chip Shop Awards A friend was doing a fundraiser to highlight homophobia in football and was looking for promotion. Unfortunately the kit sponsor logos made usage tricky, so we entered it in The Drum Chip Shop Awards, who care not for usage rights. Won a Chip for Best Ad Without a Headline 2019. |
We Buy Homes Scotland from Kenny MacKay on Vimeo. |
We Buy Homes Scotland -
Can Can Advertising in its purest form. Say something simple, repeatedly, in an eye catching way and ideally with a banging soundtrack. Handy when it's a new company with no assets. |
Western Toyota - Go Hybrid from Kenny MacKay on Vimeo. |
Western Toyota -
Go Hybrid A fun one to work on and different to most of what I made before. Approached it like a music video while still getting the offer across, and selling a few hybrids in the process. |
Peter & Roughie Friday Football Show - Promos
A new football show is coming to STV, but the presenters aren't available to promote it. What do we do? We build the hype and make it the biggest story of the January Transfer Window. |
England vs Scotland -
Imagine (Did not run) Scotland were, surprisingly, going through a bad spell in the World Cup Qualifiers, and things weren't looking great as we headed to Wembley. This love letter to Scotland fans was to rouse the passions and get us dreaming of everything we'd achieve if we walked away victorious. (We lost 3-0.) |
Car Money - Ninja Warrior UK Sponsorship
Car Money (the car finance ninjas) leap over any obstacle for you. Still my favourite compliance note, "The ninja will have to put on his seatbelt after backflipping in through the sun roof." |
Allardyce Healthcare -
Don't Make a Drama When you're asked to raise awareness of a url called urinetrouble.co.uk it's time to have a bit of fun. Nominated for Best Ad Under 20" at the Scottish Creative Awards 2016. |