The Mobility Centre
It was the beginning of a beautiful friendship. A small mobility store in East Kilbride wanted to find a way to stand out from the competition, and trusted us enough to take a creative leap. Twice. Now she is 'the creative' mobility store, with viewers loving both campaigns - from asking for a wave to phoning the store to say they loved the ads. Nominated for multiple awards and winning at the Scottish Design Awards.
80s Infomercials
Rise/Ride!
The Mobility Centre - RIDE from Kenny MacKay on Vimeo.
The Mobility Centre - RISE! from Kenny MacKay on Vimeo.
Glasgow City Council
Word gets around when something works. I've worked for around half a dozen different departments of my city's council. Each has its own messages with its own objectives. While all essentially PSAs, they have different tones and approaches, which leads to unique, bespoke creative. They appear across TV, digital, radio and OOH, and even on the side of bin lorries and as artful graffiti.
Battery Recycling
Recycle For Glasgow
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Quality Meat Scotland
QMS are an industry body to promote Scottish red meat. Working with the client and their creative agency on multiple projects, we've created a series of brand stories, documentary-esque adverts, focusing on different aspects of the areas they cover, from farming to recipes.
Day in the Life of a Scottish Farmer
Let's Get Cooking
Selected Other TV
While I work on all-encompassing multimedia campaigns, the majority of my work has been TV. Here are selected works that have an interesting, unique approach, or a particular challenge they had to address.
Deaf Action - Dinner
A winner of the STV Diversity Fund, we researched the experience of how hard of hearing people experience the world around them to replicate that in the sound design. We also worked with a hard of hearing illustrator with a beautiful and distinct style.
A winner of the STV Diversity Fund, we researched the experience of how hard of hearing people experience the world around them to replicate that in the sound design. We also worked with a hard of hearing illustrator with a beautiful and distinct style.
Creditfix - Don't Lose Yourself to Debt
In this VFX led campaign we focus on the emotional cost of debt, and how it can end up costing you who you really are. Received a Wee Nod for Best TV Craft at the Scottish Creative Nods, also nominated for Best TV Ad.
In this VFX led campaign we focus on the emotional cost of debt, and how it can end up costing you who you really are. Received a Wee Nod for Best TV Craft at the Scottish Creative Nods, also nominated for Best TV Ad.
Peter & Roughie Friday Football Show - Promos
How to promote a brand new programme when you have no assets and no access to the presenters until the week before launch? We build the hype and make it the biggest story of the January Transfer Window, with coverage across TV, digital, OOH and social media.
How to promote a brand new programme when you have no assets and no access to the presenters until the week before launch? We build the hype and make it the biggest story of the January Transfer Window, with coverage across TV, digital, OOH and social media.
Allardyce Healthcare - Don't Make a Drama
My first ad, but still one of my favourites. When you're asked to raise awareness of a url called urinetrouble.co.uk it's time to have fun. Web traffic increased 8-fold in a week, despite only running in Dundee. Nominated for Best Ad Under 20" at the Scottish Creative Awards.
My first ad, but still one of my favourites. When you're asked to raise awareness of a url called urinetrouble.co.uk it's time to have fun. Web traffic increased 8-fold in a week, despite only running in Dundee. Nominated for Best Ad Under 20" at the Scottish Creative Awards.
Various Artwork Projects
Which, unplanned, are all football themed.
SPFL Supports Stonewall - Chip Shop Awards
A friend was doing a fundraiser to highlight homophobia in football and was looking for promotion. Unfortunately the kit sponsor logos made usage tricky, so we entered it in The Drum Chip Shop Awards, who care not for usage rights. Won a Chip for Best Ad Without a Headline.
A friend was doing a fundraiser to highlight homophobia in football and was looking for promotion. Unfortunately the kit sponsor logos made usage tricky, so we entered it in The Drum Chip Shop Awards, who care not for usage rights. Won a Chip for Best Ad Without a Headline.
England vs Scotland - Imagine (Concept)
Scotland were, surprisingly, going through a bad spell in the World Cup Qualifiers, and things weren't looking great as we headed to Wembley. This love letter to Scotland fans was to rouse the passions and get us dreaming of everything we'd achieve if we walked away victorious.
(We lost 3-0.)
Scotland were, surprisingly, going through a bad spell in the World Cup Qualifiers, and things weren't looking great as we headed to Wembley. This love letter to Scotland fans was to rouse the passions and get us dreaming of everything we'd achieve if we walked away victorious.
(We lost 3-0.)
Champions League on STV - Social Posts
An early campaign of mine, we had to promote our coverage of the Champions League Final online, without using any of its branding. I was young, so I turned to puns. Received a Commendation at the Scottish Creative Awards.
An early campaign of mine, we had to promote our coverage of the Champions League Final online, without using any of its branding. I was young, so I turned to puns. Received a Commendation at the Scottish Creative Awards.
